Official Richart Ruddie Blog - Internet Entrepreneur

Richart Ruddie Fort Lauderdale Neighbors

What is it about Fort Lauderdale that two well known associates to the Trump Campaign are down the street from me here? First I learn when Roger Stone was getting arrested that he has a house in the Isles on the South Side and today I learned in Seven Isles Brad Parscale the social media star from the 2016 campaign. I remember meeting Obama's social media star before a meeting with Battery Ventures in San Francisco and thus I expect the democratic tech team to be located in the Bay Area but am confused as to how Roger Stone and Brad Parscal ended up as neighbors to me here in Fort Lauderdale, Florida.

Any ideas?

Congrats to Ubicquia Local Fort Lauderdale iOT Startup Raises Series C

Nice to see a local Fort Lauderdale venture picking up a nice funding round. This local Florida company is a smart cell and smart grid technology company that just raised $30 million dollars in a series C funding round led by Fuel Venture Capital. To date they have raised $60,000,000 in funds since being founded in 2014 (why am I just now hearing about this company?)

The last fund raise was 2 years ago when CEO Ian Aaron joined the company 3 years developing internet of things sensors and devices. Aaron's focus has been to develop commercial products and building out a solid team here in Fort Lauderdale (which can be hard to find top talent down here outside of sales in my experience).

The Broward based company's smart city platforms plug into current streetlights to provide the critical services that include light control, video A.I., and public WiFi. They operate in over 100 cities from across Latin America & the USA including South American Countries Chile, Colombia, Central America's biggest Country Mexico, and of course here in Fort Lauderdale.   

“We plan to leverage our position for streetlights to help develop 5G faster,” Aaron said. “It is a big challenge to find the sites and get the permitting. What we did is plug in a small cell, shorten the process by over a year, and reduce the cost by 25 percent of what they would have paid.”

The company is just now starting to deploy at scale and will go into 2021 with a sizeable backlog of booked orders pending installation, Aaron said.

“I love that we make cities more connected,” he added.

Myself Richart Ruddie a Fort Lauderdale investor and entrepreneur look forward to seeing Ubicquia grow.

This Ruling Led to the iPod and iPhone

Think of a world today where the most complex phone we have is the Blackberry or a Nokia device. Sounds like an even worse version of 2020 but if it weren't for this favorable ruling against the RIAA detailed here: https://cyber.harvard.edu/is99/RioSpaceShifter.htm then that might have been a reality today. The reason is that the recording industry tried to say that having music on your portable MP3 player was illegal piracy. If supreme court ruled in their favor than we would not have legally been able to use iPods which led to the iPhone, Apples, growth, and all the amazing things that our smart phones help us do today.

Maybe it's a stretch where I'm going with this but very plausible when you think about how important of a ruling this was.

Novinite Calls Richart Ruddie Cyber Security Expert

I've found a few good bug bounties and understand the importance and a depth of knowledge concerning Cyber Security but wouldn't quite say I'm am expert by any means especially compared to some of my Defcon friends. None the less thank you Bulgaria: https://www.novinite.com/articles/205948/Cyber+Security+Expert+Richart+Ruddie+On+Why+Bulgaria+is+a+Growing+Tech+Hub+For+Outside+Investors

Tennessee Man Arrested after calling 911 and asking for egg rolls

It's actually not Florida Man this time when a Vietnamese man called 911 over 1,100 times in one month. One of the calls he asked for egg rolls. We hope the Tennessee man gets the help that he needs.

Story: https://fox8.com/news/man-arrested-after-calling-911-asking-if-dispatcher-wanted-to-buy-egg-rolls/

Florida Man stories from last year: https://richartruddie.typepad.com/entrepreneur/2019/07/florida-man-woman-stories-challenge-by-birthday.html

Daft Punk Got Their Name From This Review Here

Hubby Bear / Darlin' / Colm/Sterolab  was a review written in an English magazine that called their music "Dafty Punk" and thus the duo changed courses and history when they decided to go with the new EDM setup known as Daft Punk:

If That 70's Show was That 90's Show Today..

Remember when Mila Kunis and Ashton Kutcher came on the Fox scene with That 70's Show in the 1998? The show took place 22 years earlier so if we had that 90's Show come out today (maybe on Netflix this time instead of Fox) It would be set 22 years earlier aka 1998. So just let that set in if you're an 80's or 90's baby that watched that 70's show. 

Richart Ruddie Fun Fact about Todays Top Music Hits

You may think it's crazy that in 20 years from now somebody who was born in 2020 perhaps your children or nephews and nieces will not recognize the top hits from today. If you take any present-day hit that’s culturally pervasive, such as “Old Town Road” or “Despacito,” we’d expect that someone born today will probably not recognize it twenty years from now. Sounds crazy but reading this article here that you can get very deep into if you're a 90's or 80's baby and it will start to make more sense: https://pudding.cool/2020/07/song-decay/

-Richart Ruddie

What is Military Grade - Richart Ruddie Tells You

So you've heard the term Military Grade and think it must be bullet proof and indestructable. After all if it's good enough for the United States Military than it must be good enough to sell and advertise. Well thats the beauty of marketing and psychology. There's a lot of products in the world that are just plain junk but if its advertised well than it won't matter because buyers will jump on a product for a multitude of reasons.

What Military Grade actually relates to is that it meets the very bare-minimum requirements of durability and costs the very least. So it's like when you ask a lazy person to get something done for you they are going to find the easiest way to get it done. That could be equivalent to military grade too. So next time you  find something that says Military Grade now you know what it translates to.

Also thank you to Everipedia for the Richart Ruddie Feature: https://everipedia.org/wiki/lang_en/richart-ruddie

Artist Kehinde Wiley Interview on Sotheby's

What a great interview as artist Kehinde Wiley discusses his growth and change starting with the Obama portrait that he claims will be painted on his gravestone for it's notoriety. This was the first time I got to hear Wiley speak after seeing his pieces in a few museums and one collectors home in Manhattan.

https://www.sothebys.com/en/videos/summer-talks-artist-kehinde-wiley-and-the-duke-of-devonshire

Stand at the gates of culture and say this is what we want. This is what culture and museums are here for.

Powerful interview all should watch that appreciate art and want to see deeply into the history to the present.

Try and Test Out Ideas No Matter How Good or Bad Quote

From the former partner of Jim Simmons Rennaisance Technologies Leonard E. Baum (1931-2017) who co developed the Baum-Welch Algorithm said:

"Bad ideas are good, good ideas are terrific, and no ideas is terrible."

So come up with ideas and eventually one or two may be a good one that works. Whether it's in science, business, or life. Try and test out ideas. Have that scientist and experiment mentality and you will be successful in real life.

Touch Points in Marketing - Richart Ruddie

Touch points in multi marketing programs are growing in importance as COVID-19 affects consumers typical behavior. Pre-Covid marketers had more options. The business traveler who sees the ad in the airport, then sees the ad in the magazine on the plane, and then Googles them and is tracked with a pixel and enters the funnel. Today that funnel is changing and touch points adjust just as marketing spend and direction does each year (or in this years case each quarter).

As marketers we have a number of ways to measure the impact of each touch point along the customer journey. Measuring in marketing is difficult as there are so many different ways a customer is touched and how do you attribute just one touch point as the entry way to the funnel? As marketers we need to continually optimize campaigns to get the most value for our investments and measure ROI over the short and long term.

Understanding the benefits and drawbacks of each allows you to have a plan that gets you the insights you need to grow your business in todays climate.

Happy Marketing,

Richart Ruddie

110 is the Minimum Population on Mars for Sustainability

To sustain and build a community to survive on Mars we will need at least 110 people. Now we have to figure out logistically to get the humans from SpaceX launch sites to Mars and to start terraforming and turning us into multi-planet species and ensuring our survival after an already rough 2020 but this is nothing compared to what real devastation could entail.

Here is the scientific paper breaking down the information on Mars Sustainability: https://www.nature.com/articles/s41598-020-66740-0 

Richart Ruddie Twitter

The official Richart Ruddie Twitter account can be found here: https://twitter.com/RichartRuddie

While I try to keep a low profile there were some impersonation profiles that I've had deleted and removed from the internet. I've grown found of using Twitter for real time updates on issues and seeing what some of the smartest people that I follow have to say on different topics. Of course on Twitter everybody is greatly opinionated but thats what the internet thrives on.

I've started to spend more time updating on twitter but find my official Richart Ruddie Blog here at Typepad more conducive for taking notes and coming back here for updates when I want to find a note that I blogged about as opposed to searching through my old tweets vs. blog posts that I can rapidly google.

Here's a random photo from a few years ago of DJ Jamie Jones and myself in California.

Wall Drug's Free Water Loss Leader is the South of the Border of the Midwest

If you've ever driven from New York State to South Carolina in the 90's on I-95 then you would have noticed the hunderds of billboards promoting South of the Border. It's a tourist trap on the border of North and South Carolina with some of the funniest billboards I've ever read..Cold Today...Hot Tamale or Smash Hit at Pedros South of the Border.. After my visit to South Dakota which the locals said they classify themselves as the end of the Midwest I took a road trip out on I-90 which runs from Boston to Seattle to see Wall Drug.

Unfortunately at the time due to COVID-19 Wall Drug was closed but a recent reading about how the owner put up his first billboard during the recession of the 1930's offering free water turned the rest stop into an instant success story that will soon be 100 years in the making. Everybody gets thirsty and the price of water being free it's hard to say no to that. What happens is visitors start to shop for other items and the retail space at Wall Drug is huge so there's almost always a purchase that accompanies the free water.

Wall Drugs has been succeesful without being coy or deceptive or manufacturing faux needs and this is a message all businesses should uphold. Wall Drug just focused on something everyone wanted but no one was talking about free water while on the long lonely road. They started the conversation and consumers talked.

Bottom line and I quote "SELL THE SOLUTION, NOT THE PRODUCT OR SERVICE"

Arte Fuse Covers Richart Ruddie Donation to NYC School

Promoting equality and support during troubling times Arte Fuse has covered the donation for the Rashid Johnson piece who paints and creates pieces that are ever so relevant to fighting for equality today. Wanted to thank Arte Fuse for the piece that can be read here: https://artefuse.com/2020/06/09/art-collector-richart-ruddie-donation-spurs-others-to-help-during-covid-19/

Download a picture of Richart Ruddie with a Yayoi Kusama piece which I'm trying to pledge or loan to the Aspen Art Museum in 2021.
Download 721D06E2-E3DC-4E81-A858-E491584536DA

Richart Ruddie Believes Machines Can Predict Outcomes

Humans are notoriously horrible at predicting the future. We start off each year with what will happen in the markets and world that given year and well it's always so far off. Even the best pyschics in the world tend to shoot 10-30%. We're better at being able to measure risk when things start to take shape and then jump on the band wagon and hit the gas pedal with some hedging as protection.

Nassim Taleb one of the most intelligent humans in the world told a university class during a filmed lecture that he doesn't believe Warren Buffet, Stanley Druckenmiller, or Any other Richart Ruddie prognosticating is going to be able to predict the markets and are just in a class of people who have been lucky to a point where they accumulate such growth that if Buffet says I believe airlines will go up that they go up and he has billions of dollars invested in them.

What's interesting however is Buffet said he believes airlines and their business model has changed significantly for the forseeable future. We just haven't seen that far ahead yet but their stocks and Mr. Market are signaling something else while Tesla hits all time highs.

So back to Nassim Taleb for one second. He did say that he believes only two people can do so. One is George Soros (yes the one that all the conspiracy theorists say is behind Antifa and the Black Lives Matter movement) and the other an idol of mine and other nomination for the most intelligent living human is Jim Simmons of Renaissance Technologies. Everybody else Taleb says should just tail hedge accordingly.

So why do I believe Machines can predict outcomes? In this piece here where they use Tennis match data and match it up against future outcomes the authors claim an accuracy of 75% in predicting the matches at the 2007 and 2008 Grand Slam tournaments. 

In 2020 sportsbooks hedge their risk so no bettor would be able to make billions off of this like they could in the stock market but if you read the 64 page paper you will learn that the applicability of machine learning methods to predict Tennis matches is possible when you let a machine crunch data vs. going on your own gut or memory as humans don't have the ability that machines do. This is just one instance of predictions. Would be interesting to see this data for a 2020 Election Biden vs. Trump vs. the outcome.

For More Information about this see: https://www.doc.ic.ac.uk/teaching/distinguished-projects/2015/m.sipko.pdf

- Richart Ruddie official Typepad Blog

Hawaii Only Has 1 Cable Working Underseas

Crazy to read and think that Hawaii could lose internet connectivity... Two of the three cables that Hawaii relies on to keep data flowing are nearing the end of their useful lives and are in desperate need of repair but recent global and civil matters are causing a disruption in the repair. 

The third is newer, but its ownership is tied up in a bankruptcy proceeding. 2 of the cables are 25 years old and one failed twice (requiring repair) in recent years. Facebook and Google, who have been laying the more modern undersea cables, bypassed Hawaii. The state's Internet access has been strained by lockdowns, telehealth, business scandals, and ageing technology.

Christian Cooper is a real life super hero

Who would of thought after the "Tidal Wave" of events that unfolded this week when a white woman Amy Cooper threatened an African American man Christian Cooper in Central Park because he had asked her to leash her wild dog and instead of complying or discussing the matter kindly the "crazy" woman aggressively goes up to the Super Hero and says I'm going to call the cops and tell them that an African American man is threatening me.

What she didn't know and most of the 40 million viewers of the video didn't know is that Christian Cooper was a political science major from Harvard University and worked for Marvel Comics as an editor. He pinoeered the character Yoshi Mishima, who is the first gay male character in Star Trek comics and well is the one out there trying to stop discrimination through comics something subtle that a younger reader may not pick up on but may help to fight off bias later in life.

We need more heros like Christian Cooper trying to make the world a better place and less Amy Cooper's who bring society down as a whole on power trips, breaking laws, and threatening super hero's like Christian Cooper who should be the next Marvel Comic Super Hero who stops evil in New York City's Central Park.

 

The disturbing video can be seen below:



Thank you Christian Cooper. We hope this incident will stop future Amy's from acting like this. 

-Richart Ruddie

Richart Ruddie Art Donation for Rashid Johnson Piece

Featured press release about a donation that benefited the Seminary Arts School in New York City for $28,000 in exchange for a piece by Artist Rashid Johnson called Broken Men. The piece was picked up by the Oleans Times, Fox 34 News, Florida Now News, and many more outlets. The original piece about the donation from Richart Ruddie during COVID-19 in March of 2020 can be seen here: https://www.prnewswire.com/news-releases/friends-seminary-school-raises-28-000-from-art-auction-buyer-richart-ruddie-301063108.html

I encourage everybody who has the means to help others during this difficult time to do so.      

The piece by Rashid Johnson can be seen below.