Google made a big announcement yesterday that they will be separating their companies and new ventures. This announcement by Sergey Brin and Larry Page said that their new domain wil be ABC.XYZ.
The founder of the .XYZ which is not on the same scale as .Com, .Net, and .Org TLD (Top Level Domain) Daniel Negari the registrars operator who could not be any happier and we are happy for him. He was recently quoted in a magazine issue of Wired as saying that "We end the alphabet in ‘xyz’ and we should end domain names the same way.”
Googles newest holding company will be called Alphabet and with the largest internet website and player in the world signaling that they are willing to use a .XYZ domain will quite possibly lead the way to other corporations purchasing extensions that end in .XYZ thus driving the domainers who squat on high end names for years out of business.
ICANN which stands for the Internet Corporation for Assigned Names and Numbers has been releasing new gTLDs which cost $185,000 for an application and once approved an additional $25,000 a year. This then just sparked an idea in my head that should have went off during the initial announcement in 2011 that this may be a great business model if you can/could have scooped up the better extensions such as .XYZ that will hopefully for Mr. Negari's sake become more mainstream and earn him a nice chunk of change.
When was the last time you came up with a good .com name and found that it wasnt already taken by a cybersquatter asking a ridiculous amount of money for the name? Look at how Brand.com sold for $500,000 and Bre Pettis who previously owned it was asking $12 million dollars originally according to an inside source I spoke with on the matter but was sold so Makerbot could make payroll and eventually cash out big time ($403 million in stock and options). In googles case it would be extremely odd if they tried to purchase abc.com which goes to the media and television companies website and Alphabet.com is the car leasing companies official website.
Google could have very easily created Google.com/abc or ABC.GOOGLE.COM but instead they just spent the $9.99 fee and purchased ABC.XYZ and have now possibly opened the floodgates for people to start purchasing .xyz extensions and making it a new norm.
Only time will tell.