While Vincent Van Gosh was rising in the art scene and was being touted as one of the top up and coming artists his top sale price in his lifetime was only $2,000. His brother was Theo who had died only 6 months apart from him and Theo's wife Jo Van Gogh was a big proponent of promoting her brother in laws work. So when they were both gone she was there to promote in the media and to museums to grow his name and helped to excel him to what he is today.
Watch this video explainer here: