Official Richart Ruddie Blog - Internet Entrepreneur

How the Sega Game Gear Paved the Way for Nintendo

As Sega always brought the best out of Nintendo they learned a lesson when the Game Gear came out chewing through batteries and having only 4 games after two years versus the Monochrome Game Boy with hundreds of games. As the Game Gear ultimately failed and the Game Boy is still a classic today we have a lot to learn from this. That lesson is that Nintendo doesn't need the best graphics but they need to appeal to their fanbase with their less superior technology with top tier assets such as 1st party game library. They feed their millions of fans what they want and it works for them. They learned this after the handheld competition and have followed the playbook ever since.

In business you can follow the same strategy. It doesn't need to be pretty it just needs to work.

NY Times Covers Bad News and it's attraction

Below is a piece from at the New York Times about how we are attracted to negative news and  that the major media players in the USA overly promote negative headlines with pessimism regarding COVID-19 vs. other countries, scientific journals, and smaller media outlets that tended to cover it more on a factual basis instead of promoting their opinion. I will add my commentary and thoughts in bold below:

Is bad news the only kind?

Bruce Sacerdote, an economics professor at Dartmouth College, noticed something last year about the Covid-19 television coverage that he was watching on CNN and PBS. It almost always seemed negative, regardless of what was he seeing in the data or hearing from scientists he knew.

When Covid cases were rising in the U.S., the news coverage emphasized the increase. When cases were falling, the coverage instead focused on those places where cases were rising. And when vaccine research began showing positive results, the coverage downplayed it, as far as Sacerdote could tell.

But he was not sure whether his perception was correct. To check, he began working with two other researchers, building a database of Covid coverage from every major network, CNN, Fox News, Politico, The New York Times and hundreds of other sources, in the U.S. and overseas. The researchers then analyzed it with a social-science technique that classifies language as positive, neutral or negative.

The results showed that Sacerdote’s instinct had been right — and not just because the pandemic has been mostly a grim story.

The U.S. media is an outlier

The coverage by U.S. publications with a national audience has been much more negative than coverage by any other source that the researchers analyzed, including scientific journals, major international publications and regional U.S. media. “The most well-read U.S. media are outliers in terms of their negativity,” Molly Cook, a co-author of the study, told me.

About 87 percent of Covid coverage in national U.S. media last year was negative. The share was 51 percent in international media, 53 percent in U.S. regional media and 64 percent in scientific journals.

Notably, the coverage was negative in both U.S. media outlets with liberal audiences (like MSNBC) and those with conservative audiences (like Fox News).

By The New York Times | Sources: Bruce Sacerdote, Ranjan Sehgal and Molly Cook

Sacerdote is careful to emphasize that he does not think journalists usually report falsehoods. The issue is which facts they emphasize. Still, the new study — which the National Bureau of Economic Research has published as a working paper, titled, “Why is all Covid-19 news bad news?” — calls for some self-reflection from those of us in the media.

If we’re constantly telling a negative story, we are not giving our audience the most accurate portrait of reality. We are shading it. We are doing a good job telling you why Covid cases are rising in some places and how the vaccines are imperfect — but not such a good job explaining why cases are falling elsewhere or how the vaccines save lives. Perhaps most important, we are not being clear about which Covid developments are truly alarming.

As Ranjan Sehgal, another co-author, told me, “The media is painting a picture that is a little bit different from what the scientists are saying.”

Why the bad-news bias?

The researchers say they are not sure what explains their findings, but they do have a leading contender: The U.S. media is giving the audience what it wants.

When the researchers examined which stories were the most read or the most shared on Facebook, they tended to be the most negative stories. To put it another way, the stories that people choose to read skew even more negative than the stories that media organizations choose to publish. “Human beings, particularly consumers of major media, like negativity in their stories,” Sacerdote said. “We think the major media are responding to consumer demand.”

That idea is consistent with the patterns in the data, Sacerdote added: It makes sense that national publications have better instincts about reaching a large audience than, say, science journals. And overseas, some of the most influential English-language media organizations — like the BBC — have long received government funding, potentially making them less focused on consumer demand.

All of that sounds plausible to me, but I don’t think it is the full explanation. I have worked in media for nearly three decades, and I think you might be surprised by how little time journalists spend talking about audience size. We care about it, obviously, but most journalists I know care much more about other factors, like doing work that has an impact.

In the modern era of journalism — dating roughly to the Vietnam War and Watergate — we tend to equate impact with asking tough questions and exposing problems. There are some good reasons for that. We are inundated by politicians, business executives, movie stars and others trying to portray themselves in the best light. Our job is to cut through the self-promotion and find the truth. If we don’t tell you the bad news, you may never hear it.

Sometimes, though, our healthy skepticism can turn into reflexive cynicism, and we end up telling something less than the complete story. I am grateful to Sacerdote, Cook and Sehgal for doing to us journalists what we normally do to others — holding up a mirror to our work and giving us a chance to do better.

You Can Download Adobe Acrobat Reader 1

You can still download Adobe Acrobat Reader 1 for those looking for that tech nostalgia: https://winworldpc.com/product/acrobat-reader/1

I've heard that Adobe is...

Open Store Miami - Keith Rabois Newest Startup

As our South Florida ecosystem continues to grow one of the biggest proponents of South Florida living Keith Rabois has officially announced his newest startup Openstore a Miami based startup. More details to come as Miami and surrounding areas really is the current gold rush of 2020-2021 for those seeking freedom, refuge, and mental health.

Marketing Entrepreneur Richart Ruddie Featured in Irish Central

The Irish Central feature on Richart Ruddie and his contributions to the digital marketing industry portrays the role that the digital marketing industry plays behind the scenes in helping to shape decisions and influence not only businesses but countries looking to rebound from the global pandemic.

Marketing Entrepreneur Richart Ruddie has been hired by numerous tourism boards & ministry of foreign affairs to help market their respective cities & countries as safe places to visit as the global pandemic starts to subside.

The Covid-19 pandemic entirely affected nearly every business sector in the world and global travel was halted last year. Particularly, the tourist industry has recorded major drawbacks, affecting the productivity of the business. Moreover, the decline has seen many workers in the industry losing their jobs including airlines, restaurants, and hotel workers.

In terms of revenue, many states have lost a significant amount of cash generated from tax, hence, slow the global economy. To retain their position economically, many countries are now focusing on using successful entrepreneurs to promote tourism. For instance, Richart Ruddie is among the top marketers who have been hired to promote and attract visitors to hotels and shores.

In 2020, Richart was hired to promote safety during the pandemic by the Ministry of Foreign Affairs. This worked well, as visitors were guaranteed a safe place to visit even before traveling. Richart Ruddie has also been hired by many countries, especially during global events, and many have recognized his valuable work which has led to more countries following suit hiring Ruddie.

Ruddie emphasizes the need to partner with the Ministry of Foreign Affairs to ensure that all people adhere to safety protocols to promote tourism.  Besides, he also feels that if countries establish innovative ways to retain visitors it would help boost tourism despite the rise of coronavirus. \

Strategies To Win Back Global Travelers

Creativity is key in retaining tourists. In the same way, Elon Musk's innovations are driving growth in numerous sectors, attracting back travelers by leading countries would call for an extra mile in innovation and honesty something Ruddies character has never been in put in question by friends or people who have had the pleasure to work with him.

Misinformation about travel could only cause harm to both travelers and to the final destination promoting any misinformation. For instance, if a visitor wants to locate the best country selling wine, then this is where Richart Ruddie's marketing expertise will help turn everything in their favor. Simply, it's putting the right information in front of travelers researching online.

One thing that has worked well for the industry is the use of the Google Autocomplete pop-up that offers suggestions every time a potential guest searches for a particular service in the hospitality sector. On the other hand, this technology can be of great use when comparing products from various countries. What happens is that a tourist will be re-directed to one of Ruddies clients, showing different articles and other press coverage indicating reasons to visit.

Richart Ruddie's contribution to the tourism industry has cemented a great foundation for him, and he is now recognized as the Ray Donovan of the internet.

CEPTIA is the Reason there are no more pay toilets in the USA

CEPTIA a small bootstrapped organization in the 1970's said enough was enough paying a dime every time you wanted to use the restroom. As you can imagine there was revolt against the free restroom movement but much like any change in the country there will always be revolt and disugst but decades later it will have seemed obvious. A perfect example is when the phone system changed and each individual home got it's own number there was protests in San Francisco.

For more information on this piece of American history read: https://psmag.com/economics/dont-pay-toilets-america-bathroom-restroom-free-market-90683