Distribution matters more than product. If you can get your product or service out in this push vs. pull society than you will suceed. How many people talked about Clubhouse even if it wasnt a great product it had great distribution.
Sales-led models limit adoption.
Build a product that sells itself. Let users try before they buy.
The freemium model has taken off especially in app ecosystems but certain environments are against free trials and that usually is when you have a sub par product.