It's a difficult landscape for many right now. The best entrepreneurs and companies can persevere and the weak ones will get swept up by the storm and taken out. Andrew Chen formerly of Instagram & Uber works for Andressen Horowitz now and covers great thought leadership angles in the venture capital world. In his latest newsletter he covers a myriad of complex trends that we've run into over the last 2 years.
While the world experienced a fundamental shift with covid-19 and the remote work trend that only accelerated and helped big tech, small tech, and emerging tech startups. Now the biggest hurdles for new products and advertisers is dealing with the Apple Privacy Changes on ad networks and the removal of some cookies with Google's ad-tech. Another trend popping up in 2022 is the stingy venture capital landscape where valuations are being cut in half so you have to do twice the amount of revenue to achieve the same valuation and in a downward cycle where inflation is on the rise and expenses are being cut that becomes quite difficult.
In addition Andrew Chen says that hiring freezes that are happening the big question mark behind the future of web3 and metaverse plays and how leaders will reinvent themselves similar to the smartphone and mobile app store boom we saw in the early 2010s. The new environment is rapidly taking shape and as Andrew says "it’s critical for teams to take a pause, figure out a new approach, and build towards the next boom."