Culture is great not just for business but for learning the ways of the world. Thats why there is such an important emphasis to diversify your travels. Traveling around the world to new countries, cities, provinces/states, and continents that you only hear about in books or the internet growing up. When you do so you have the opportunity to learn about how other societies operate.
When you experience a new city it's enlightening to meet people of different cultures, try their food, view their buildings and architecture, see the spirit of the people and this helps to change your perspective from potential subconscious biases you may have had previously. When you return and meet somebody from that culture or place you've visited you now have something to talk about and the ability to relate. Outside of reading books this is a great way to build knowledge, understandings of others, and traveling and eating are a great way to live life to the fullest.
So if you follow my ZeeMap or Mapster showcasing all the places "Richart Ruddie" has been to know that there are so many more and yet so little time to make it to them all but if there's a will there is a way.