Official Richart Ruddie Blog - Internet Entrepreneur

My Buddy and Me

I subscribe to a 1980's and 1990's retro newsletter and he brought up the throwback My Buddy and Me. I remember getting this as a holiday gift 33 years ago next month. Seems that the marketing idea behind it was to have a catchy kids jingle and well it worked to attract young boys like myself at the time. Good design, catchy tunes, and marketing was an 80's marketing ploy for success.

For the commercial I used to watch back in Owings Mills, Maryland see below:

 

 

This Week in Tech Updates from Richart Ruddie

Google ads and Google as a company is finally getting serious about privacy. They've been tightening up and making changes to Analytics and working on a cookie free future and this past week they just released this announcement: "New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia, and Utah in 2023." While we're at it and dealing with privacy issues Google settled with 40 out of 50 states here over tracking issues and is paying a few hundred million in fines. Read about the not so not evil company practices here: https://arstechnica.com/gadgets/2022/11/google-settles-location-history-lawsuit-with-40-states-will-pay-392-million/ 

CBS News got off of Twitter for what they said was security purposes and then got back on a day later. It's been purported that their followers are fake or that they have extremely low engagement on Twitter and that may be to fraudulent followers or bots.

If you use Wix for SEO or have client sites that are created on Wix then this resource SEO guide released this week may also be helpful: https://www.wix.com/seo/learn/resource/manage-seo-edit-by-page

Sucuri is a popular wordpress plugin  and they have just uncovered a WIDESPREAD hack that appears to be designed to improve someone's SEO performance which is a tricky and clever hack to send malware using black hat hacking techniques. https://blog.sucuri.net/2022/11/massive-ois-is-black-hat-redirect-malware-campaign.html )

Artificial Intelligence news for the week courtesy of The University of Cambridge states that "claims AI can boost wordplace diversity are 'spurious and dangerous'"https://www.cam.ac.uk/research/news/claims-ai-can-boost-workplace-diversity-are-spurious-and-dangerous-researchers-argue  and here's some more cool AI News: https://www.engadget.com/mit-century-old-differential-equation-liquid-ai-computational-bottleneck-160035555.html 

QUANTA MAGAZINE PROFILES A NEW "energy-efficient [AI] chip" that promises to revolutionize chip design and artificial inteligence research https://www.quantamagazine.org/a-brain-inspired-chip-can-run-ai-with-far-less-energy-20221110/ ). The chips use (relatively newly developed) Resistive RAM memory and the chips are called NeuRRAM (neuromorphic resistive RAM). These memory chips operate in ANALOG rather than DIGITAL mode, which is revolutionary. Analog computers predate digital computers but they didn't have memory systems like RAM.

Now companies are laying off en masse and doing a RIF which means a Reduction in Force or workforce for those who keep on hearing about these RIF's and had wondered what the acronym meant.  These companies over-hired during the pandemic, expecting a much larger economic bounce back that was pent up with money flooded into the system and for the last year we've been bearing the outpouring of that money.

So what does the future hold? Whatever you make of it.

Is Mogul Press a Scam? Vertabyte Scam By Nabeel Ahmad & Susan Roberts

You may have received a bunch of spam lately from an email Trymogulpress.com from a fictictious name Susan Roberts. The owner of Mogul Press Nabeel Ahmad has hired really bad sales people in David Wilder or Mogul Press is just one giant scam like the other 50 emails a day we receive from link sellers and blog posters who want to sell us the same blog links.

After receiving this email below where Mogul Press is illegally scrapping Linkedin something that other scrappers just got sued for doing the same practice as you can read about here: https://news.linkedin.com/2022/february/taking-legal-action-to-protect-members-against-scraping

Susan's email said the following:

From:

susan@trymogulpress.us

Just came across your profile on LinkedIn, and thought I would reach out to talk about some extremely unique opportunities for you and your business.

I represent a PR firm called Mogul Press. We work with top entrepreneurs to help them literally transform their personal brand and business, by offering many powerful services:

- Features on major publications (Forbes, Entrepreneur, etc)
- Interviews on huge TV shows and podcasts
- Social media verification (blue tick) and Wikipedia page creation
- Roadmap for awards (Forbes 30 Under 30, etc), and speaking engagements (TEDx)

We literally offer guaranteed placements in the shortest possible time frames, something no one else in this industry offers.

Press is a very powerful tool. It helps you build your personal brand, position yourself as an expert authority or thought leader in your industry, build brand credibility and social proof, use authority logos on your websites and marketing materials, improve your Google search presence, close more deals, and if leveraged strategically, it can 10x your business within days.

PR is a natural and necessary step for anyone looking to take their personal brand and business to the next level. 

Would you be down for a call, so we can discuss this in detail, and see if we’re a good fit to work together?

Best Regards,
Susan Roberts
Head of Marketing, Mogul Press

P.S: If you are not interested, or don't want me to email you again, please reply and let me know about that as well.

After scheduling a call and receiving numerous text messages but 0 responses to our questions about Mogul Press's service we got vague responses from a David Wilder who seems to have no idea what he's doing IMO based on his bizarre answers. In addition he provided an invalid link for the call and does not answer his phone at the time of appointment. He could not answer about placements outside of what the usual spam emails send out daily.

Is Nabeel Ahmad a Fraud or Fake Person?

If you've been to India then you should know that the Indians and Pakistani's aren't the best of friends but yet his Crunchbase profile says that he is located in Lahore, Punjab, and Pakistan and runs a digital marketing agency called Vertabyte and a company called Skyray ventures. You must be weary and careful of these types of online scams and fake public relations agencies that sell the same junk blog posts.

If Nabeel Ahmad is real and can make up for the waste of time we suffered from David Wilder and Susan Roberts than I will be glad to delete this page.

Richart Ruddie Quote of the Day

Sometimes you hear a good quote and you want to jot it down so you don't forget it. Today's quote of the day for Tuesday November 15th, 2022 is:

"Life really teaches you how to live it if you can live it long enough"

Great Advice from MJ Demarco

Do you ever read a book and think wow I should be friends with this person? Thats how I felt in 2011 after reading The Fastlane book by MJ Demarco. Today the fastlane forum is still alive and well but the time to follow forums is so small these days but a quick newsletter read always provides great advice and tips. This week he covered loss aversion. Check out the bullet points below on how you can use loss aversion and fear appeals in your everyday business.

• People stick with jobs they hate. Because they fear the loss of status and stability. Even when they have the potential to earn more doing something else
• People tend to overvalue what they own. Because they relate selling with losing (the endowment effect). So yes, Tyler Durden was right. The things you own end up owning you
• Investors sell their winning positions but keep the losing ones forever. Because they don't want to realize the loss
•  People try to cover their mistakes even when it's inadvertent. Because they fear the loss of credibility. The audit firm Arthur Andersen that caused the Enron Scandal was not convicted of securities fraud — but of shredding tons of documents to cover up its errors and avoid potential fines
• Organizations resist change. Because the potential losers of the change are always louder than the potential winners

If you are a business book reader than read his book or Richart Ruddie's The Creatures You meet at the bar for a good laugh but don't expect to get any business advice from it. Every company is a mess but be less of a mess in the building stages of your company. To get to a term sheet convince the VC to invest post due diligence and as long as everything you said was correct you should be able to close your round. Trust is the foundation of every single relationship personal or professional so get an introduction from somebody who has that current trust.

 

 

-Richart Ruddie