I subscribe to a 1980's and 1990's retro newsletter and he brought up the throwback My Buddy and Me. I remember getting this as a holiday gift 33 years ago next month. Seems that the marketing idea behind it was to have a catchy kids jingle and well it worked to attract young boys like myself at the time. Good design, catchy tunes, and marketing was an 80's marketing ploy for success.
For the commercial I used to watch back in Owings Mills, Maryland see below: