Go into a sales meeting and find that client's pain point as quickly as possible. Once you've found that prospect's deepest need it is important to show how you would be able to fulfill and fix those pain points. This is what top sales people and hustlers work towards.
The second part is ensuring that you are able to execute on the delivery part of the process and satisfy the clients needs. Merely convincing people you can help them isn't going to cut it long term. Of course you could one or two times or a bit more but its not a sustainable model. If it's a physical product you are selling you certainly do not want the headache of constant complaints, returns, canceled sales, and all of the other headaches that come with selling a sub-par or not as advertised product. Now with the increased chance of a recession those things will just grow. It's bad enough without financial meltdowns and it will only grow if you don't fix your product or service during a recession. Purchase and provide the best possible solutions.